The NCDC is a preschool in Dallas, Texas that specializes in helping toddlers and young children develop their imaginations, confidence, and senses of self. Like many small businesses, NCDC struggled to properly utilize its social media channels to attract and engage parents. As a marketer who is adept at consumer insights, I knew that millennial families the NCDC hoped to gain all had an online footprint.

As the lead on the social media relaunch, I created inspiring content, engaged with users, and managed the online presence. For brand continuity across all mediums, I created content pillars and established a visual language that seamlessly blended with their existing logo and branding. To ensure proper social media deployment and usage, I collaborate with the NCDC administrative director, NCDC staff members, and school families as needed.