One of my existing clients is the owner of Ladybird, a successful women’s clothing, footwear and styling boutique in Columbus, Ohio. To capitalize on the popularity of her retail business, she expanded into styling services and hired me as her brand director to help with the soft launch of her new endeavor, Bird Style Consulting.

I analyzed Bird Style Consulting’s target audience, strategic business objectives, and consulted with the owner on the aesthetic of the brand. I created a logo that honored the look of her parent company while also giving her new styling service an identity of its own. Lastly, I designed collateral that could be used to engage audiences and share the brand story during the soft launch.