HEY!

I’m Cassandra McGrath, a high-energy and versatile creative expert with an imaginative mind, collaborative nature, and an aptitude for process and strategy. As a creative leader, I focus on setting clear visions that align with brand goals, building strong, diverse teams, and developing innovative designs. I pride myself on being open to new ideas, challenges, and ways of thinking and leading by example as someone who is not afraid to get their hands dirty in every aspect of a project.

ABOUT ME

Through my 15+ year background in high-level leadership and design, I have a proven track record of success moving seamlessly between industries, divisions, and product categories. I have worked with many national brands, including Old Navy, JCPenney, and Abercombie & Fitch and have always successfully met goals of growth and strategy. 

I am an out-of-the-box thinker with artistic expertise. Earlier in my career, this propelled my start in graphic design, branding, and logo development. Over time, I learned to combine my gifts in storytelling and artistic layouts with my business acumen in strategy, customer insights, and key product initiatives. This career evolution has fueled my desire and passion to grow as a creative director.
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Born and raised in the Midwest, I studied graphic design at the University of Cincinnati and have since been living in and exploring cities around the country (and the world). When I am not managing creative teams, you’ll find me hanging out with my family, trying a new recipe, doing yoga, wearing fabulous shoes, drinking vintage cocktails, or seeking fun and beauty in every situation.