HEY!
I'M CASSANDRA MCGRATH!
I’m a creative leader with 15+ years of experience building brands, leading teams, and connecting creative thinking with business strategy.
My superpower is balancing both sides of the equation: I understand beautiful design and creative storytelling just as much as I understand process, communication, budgets, timelines, and leadership. I’m able to bridge the gap between creativity and business in a way that keeps both people and projects moving forward.
I’m known for being collaborative, adaptable, emotionally intelligent, and quick to learn. I love building strong creative teams, bringing clarity to chaos, and creating thoughtful, strategic work that helps businesses grow. I have a proven track record of:
DEFINING BRANDS, BUILDING TEAMS, CREATING RESULTS
STRATEGY & EXECUTION
Helping businesses communicate better through design
Creating thoughtful, user-focused design experiences
Adapting quickly and thriving in new industries and environments
Exploring and implementing emerging AI and creative technologies
LEADERSHIP & CULTURE
Supporting teams while pushing work to a higher level
Leading teams with empathy, energy, and accountability
Bringing structure without killing creativity
Building collaborative, high-performing creative environments
COLLABORATION & ALIGNMENT
Aligning cross-functional teams around clear goals, communication, and creative vision
Building strong partnerships between creative teams and business stakeholders
Presenting and translating creative ideas clearly for executives and stakeholders
