Using my strong attention to detail and leadership abilities, I directed a team of artists and designers in the creation and conception of new seasonal stories. I presented design ideas to our internal stakeholders and helped translate complex strategic initiatives into creative concepts that kept in line with the brands’ missions.

I designed artistic assets as well as managed the cross-functional creation of mood boards, artwork, copywriting, and production. I collaborated with the in-store marketing and visual teams to identify trends and predict the actions of future customers. Together, we came up with a cohesive strategy to attract shoppers and made the seasonal brand stories of Abercrombie & Fitch come to life.