HEY!
I'M CASSANDRA MCGRATH!
I'm an innovative leader with over 15 years of experience defining and achieving brand goals. I thrive in fast-paced environments where clear, creative vision is needed and pride myself on being an approachable director who is open to new ideas, challenges, and ways of thinking. I have a proven track record in the following:
DEFINING BRANDS, BUILDING TEAMS, CREATING RESULTS
MARKETING & BRANDING
I have a history of creating original, break-through concepts, leading brand launches, and designing for national brands such as JCPenney, Old Navy, and Abercombie & Fitch. I am adept at utilizing graphic design, social media, and storytelling to elevate brands across diverse industries.
LEADERSHIP
I thoughtfully manage creative teams and work cross-functionally through all project phases, including launch, implementation, and analysis. I have a knack for uncovering the best in each employee, and I constantly strive to improve myself and learn from my teams.
COLLABORATION
A campaign does not end after the vision is defined. In order to achieve sustainable results, I work side-by-side with analysts, designers, and product developers to pull insights and ensure our strategy is reaching and moving our target audience.
